Learn to use analytical tools such as SimplyAnalytics, Social Explorer, and select government resources to determine potential markets for products and services.

This session highlights a number of market research tools provided by the Mahaffey Business Library that are often overlooked. The tools under investigation provide intuitive access to demographic information, segmentation data, and various other data points that are used by professional market analysts in the publication of market research reports. Put yourself in the shoes of a market analyst for a day!