Library Workshops and Events

Event Details

Market Research: Using Data to Find Your Target Market

-Faculty -Graduate Students -Postdocs -Staff -Undergraduate Students

Learn to use analytical tools such as SimplyAnalytics, Social Explorer, and select government resources to determine potential markets for products and services.

This session highlights a number of market research tools provided by the Mahaffey Business Library that are often overlooked. The tools under investigation provide intuitive access to demographic information, segmentation data, and various other data points that are used by professional market analysts in the publication of market research reports. Put yourself in the shoes of a market analyst for a day!


Wednesday, February 22, 2023
5:30PM - 6:15PM
L062 Mendoza College of Business
Michael Deike
CDS | Data Use & Analysis Workshops
Registration has closed.

Contact Info

Michael Deike
Profile photo of Center for Digital Scholarship
Center for Digital Scholarship

Hesburgh Library–2nd Floor NE

Julie C. Vecchio '04, MPH, MLIS
Co-Interim Director
(574) 631-4900